Precision by Numbers: Using data in set piece analysis

Marc Lamberts
6 min readJul 12, 2023

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Set pieces, including corners, free kicks, and penalties, play a pivotal role in football, often holding the potential to shape the outcome of matches. The importance of set piece analysis has gained recognition in recent years as teams strive to gain a competitive edge through a deeper understanding of these strategic situations. This article delves into the significance of set piece analysis in football, exploring its multifaceted impact on team performance, tactical decision-making, and overall game outcomes. By examining the nuances of set pieces, teams can unlock valuable insights that enhance their ability to score goals and effectively defend against their opponents.

Enhancing Tactical Preparation

Set piece analysis serves as a vital component in enhancing tactical preparation for teams. Through comprehensive data analysis, coaches and analysts can identify patterns and tendencies related to set pieces, both for their own team and their opponents. This information allows teams to devise tailored strategies, exploit vulnerabilities in the opposing defense, and optimize positioning during set piece scenarios. By scrutinizing past performances and considering variables such as delivery zones, player positioning, and movement patterns, teams can execute well-coordinated movements that create increased scoring opportunities and exert greater control over the game. Set piece analysis equips teams with the knowledge needed to make informed decisions, enabling them to react swiftly and effectively during crucial moments.

Goal-Scoring Potential

In football, where matches are often decided by slim margins, set pieces offer invaluable opportunities for goal-scoring. Through systematic data analysis, teams can identify optimal delivery zones, determine target areas in the penalty box, and study player behaviors in various set piece situations. This knowledge empowers teams to fine-tune their execution, making calculated decisions regarding player positioning, movement, and timing. By leveraging set piece analysis, teams can increase their chances of scoring goals, thereby altering match dynamics and ultimately securing victory. Data-driven insights can unveil patterns and trends that reveal the most effective set piece routines, variations, and strategies. Coaches and analysts can identify specific players with a knack for scoring goals from set pieces and develop specific plays to exploit their strengths. By maximizing the goal-scoring potential of set pieces, teams can gain a crucial advantage over opponents and swing the outcome of matches in their favor.

Mitigating Defensive Vulnerabilities

Set piece analysis is not limited to offensive strategies; it also aids in defensive preparations. By examining opponents’ set piece routines, tendencies, and preferred execution methods, teams can strengthen their defensive structures and minimise vulnerabilities. Data analysis helps identify key threats, allowing teams to allocate defensive resources effectively, mark dangerous players, and develop cohesive defensive strategies. Through meticulous analysis of set pieces, teams can neutralise the opponents’ offensive prowess, maintain defensive solidity, and thwart goal-scoring opportunities. Additionally, set piece analysis enables teams to identify weaknesses in their own defensive setup and make necessary adjustments to ensure a more robust defensive performance.

Data-Informed Decision-Making

Set piece analysis contributes to data-informed decision-making processes, enabling coaches, analysts, and players to make strategic choices based on evidence. By leveraging statistical insights, teams can assess the effectiveness of different set piece variations, evaluate success rates, and determine which strategies yield the highest returns. This data-driven approach fosters a more systematic and objective understanding of set pieces, ensuring that decisions are grounded in empirical evidence rather than subjective perceptions or intuition. Data analysis also facilitates real-time adjustments during matches, as teams can quickly identify patterns and trends, enabling them to exploit emerging opportunities or rectify vulnerabilities. By utilizing data-informed decision-making, teams can optimize their set piece execution and gain a competitive advantage over opponents who rely solely on traditional approaches.

How do we use data in set piece analysis?

Identifying Optimal Delivery Zones

Data analysis allows teams to identify the most effective areas to deliver set pieces. By examining historical data, teams can determine the specific zones on the pitch where goals are more likely to be scored. Factors such as the angle of delivery, distance from the goal, and goalkeeper positioning can be analysed to identify the zones that offer the highest probability of success. This information helps teams optimise their delivery strategies by focusing on the areas that statistically yield better results, increasing their chances of scoring from set pieces.

Player Positioning and Movement

Data analysis provides valuable insights into player positioning and movement during set pieces. Teams can study data on player trajectories, runs, and positioning in relation to different set piece scenarios. By analysing this information, coaches and analysts can identify patterns and tendencies in player movement, both in their own team and in opponents. This analysis helps teams make informed decisions on player roles, positioning, and movement strategies to exploit defensive weaknesses or create space for attacking opportunities. For example, data analysis might reveal that a specific player consistently finds themselves unmarked in a particular area during corner kicks, prompting the team to adjust their set piece strategies to take advantage of this observation.

Success Rates and Variations

Set piece analysis involves examining the success rates of different set piece variations. Coaches and analysts can delve into data to understand which specific routines or strategies have lead to the highest success rates. For instance, they may analyse the effectiveness of near-post vs. far-post deliveries on corners or the success rates of different types of free kick routines. By studying success rates, teams can fine-tune their set piece routines and focus on the variations that statistically offer the greatest likelihood of success. Data analysis enables teams to make informed decisions about which set piece strategies to employ based on historical performance.

Opposition Analysis

Data analysis plays a crucial role in studying opponents’ defensive vulnerabilities during set pieces. By looking at opponents’ data, teams can identify weaknesses in their defensive structure and exploit them. For example, data analysis might reveal that an opponent struggles with defending against low-driven crosses or that their zonal marking system leaves certain areas vulnerable. Armed with this knowledge, teams can develop set piece strategies that exploit these vulnerabilities, such as employing specific runs or target areas to expose defensive weaknesses. Data analysis provides insights that inform teams’ strategies, enabling them to maximise their chances of scoring from set pieces against specific opponents.

Real-Time Decision-Making

Data analysis is not limited to pre-match analysis; it also plays a role in real-time decision-making during matches. Coaches and analysts can access real-time data feeds and analytics platforms to monitor and assess set piece performance as the game unfolds. By tracking live data on metrics such as delivery accuracy, success rates, or defensive structures, teams can make informed decisions on adjustments, substitutions, or specific instructions to players based on emerging patterns and opportunities. Real-time data analysis enhances teams’ ability to adapt their set piece strategies during matches, optimising their chances of success based on the dynamic nature of the game.

Comparative Analysis

Set piece analysis involves comparative analysis, both against a team’s own historical data and benchmarking against other teams. Teams can analyze their performance metrics, such as goals scored, conversion rates, or defensive success rates, over a period of time to assess their effectiveness in set piece situations. By comparing their performance to past data, teams can identify trends, improvements, or areas for refinement. Additionally, benchmarking against other teams’ set piece performance metrics allows teams to gain insights and identify best practices that can be adapted to their own strategies. Comparative analysis aids teams in setting performance goals, identifying areas for improvement, and driving continuous development in set piece execution.

Conclusion

Set piece analysis is crucial in football as it enhances tactical preparation, unlocks goal-scoring potential, mitigates defensive vulnerabilities, and facilitates data-informed decision-making. Through rigorous data analysis, teams gain a competitive advantage by unraveling the complexities of set pieces and utilising evidence-based strategies. The ability to identify patterns, exploit weaknesses, and optimize execution through set piece analysis has the potential to significantly impact game outcomes. Embracing set piece analysis as an integral part of football’s analytical landscape fosters continuous improvement and elevates team performance to new heights. By leveraging the power of data, teams can unravel the secrets behind successful set pieces, enabling them to strategically position themselves for success in the ever-competitive world of football.

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Marc Lamberts
Marc Lamberts

Written by Marc Lamberts

Academic | CAF A | Recruitment + data analysis consultant in football | Set pieces

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